Bad News For Nutella Fans...

Publish date
Monday, 18 Aug 2014, 4:02PM
Credit: Getty Images

Credit: Getty Images

Fans of the wonderful chocolatey hazelnut joy that is Nutella may need to brace themselves for price rises, after poor weather devastated hazelnut crops.

Around 70% of the world's hazelnut crop is grown near Turkey's Black Sea coast, but this year's crop may not be as good after hail storms and frost in late March devastated hazel flowers at an important time in their growing cycle. This means the price of nuts has already gone up more than 60%.

Already faced with the rising price of cocoa, chocolatiers must now contend with the cost of the nuts reaching US$10,500 per tonne, compared with US$6,500 per tonne in February, according to Michael Stevens, a trader at Edinburgh-based Freeworld Trading, the Guardian reported.

Stevens added that some buyers are living hand to mouth, as contracts pre-dating the frost cannot be fulfilled.

The extent of the damage isn't clear but the Turkish hazelnut industry predicts it will only be able to harvest 540,000 tonnes of its 800,000 tonnes target.

The world's largest confectionary companies are probably nervously watching the market trying to decide what to do now.

Ferrero, who are behind the moreish Nutella hazelnut spread and Ferrero Rocher chocolates buys 25 per cent of the world's supply of hazelnuts, making it the world's biggest buyer, according to the Italian Trade Agency. However, the company may not be affected as it recently purchased Oltan - Turkey's largest hazelnut producer. The Independent has requested a comment from Ferrero UK and Ireland, but has not received a response.

Meanwhile, Mondelez, the US owner of Cadbury - whose hazelnut-stuffed Whole Nut bar is a best seller - declined to tell the Guardian whether it would raise the prices of its chocolate bars.

The potential changes come as manufactures attempt to deal with climbing almond and cocoa prices.

However, while the weather in Turkey has coincided with a drought in California which has sent almonds prices to a nine-year high, cocoa is more expensive due to a changing market. The product is at a three-year high as customers in China and India appear to have developed a sweet tooth.

Source: NZHerald

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