- Publish Date
- Sunday, 17 December 2017, 3:19PM
McDonald's is to launch a vegan burger as the food movement grows in popularity.
Made using soya protein, the McVegan will initially be sold in Scandinavia. However, the rise of veganism around the world suggests it could soon arrive here.
The McVegan proved a ‘huge success’ when it was tested in a number of McDonald’s restaurants in Finland during the autumn. It will now become a regular menu item in 210 outlets across Sweden and 60 in Finland from December 28.
Head of food strategy at McDonald’s in Sweden, Staffan Ekstam, called the product ‘fun and exciting’. The burger was developed by vegan brand Anamma, part of the Swedish company Orkla. Henrik Eriksson, of Orkla, said the vegan burger has not been formulated specifically for Nordic tastes.
‘It is developed to be neutral and then it’s possible to add on different flavours,’ he said.
Motives for switching to veganism – which prohibits all animal products including dairy – include concerns about the exploitation of farm animals.
This article was first published on dailymail.co.uk and is reproduced here with permission.