Is This Brand Putting An End to Their Sexist Advertising?

In the past Lynx has had a history of being deliberately provocative and they sort of get up feminists' noses.

Who could forget the infamous “Lynx Effect” advertisements, which featured scantily clad young women reduced to raving nymphomaniacs at the mere whiff of these deodorants? 

Or their “Dirty Girl” campaign, which saw a website being launched aimed at young men who could “clean” twins Christy and Misty by navigating their computer mouse to sponge down their bikini-clad, muddied bodies...

There are endless ads along this line so it's refreshing to see a new ad asking men to “Find Your Magic”. It asks them to have a new found respect for women and diversity.

Their new all-inclusive ad features men dressed in women’s clothing, hipsters with kittens, dancers with disabilities, mathematicians and more!

Lynx’s other new television commercial is an even bolder departure from the brand’s usual narrative. In this we see a kiss on the lips between two men.

Have they completely changed their tune for the good?