The World's Most Incredible Ice Cube Carvings

These ice cubes that TBWA/Hakuhodo created for Japan's Suntory Whisky are amazing!

The agency used what's called a CNC router to carve the designs.

The campaign was launched in 2014 and won gold for design in Adweek's Project Isaac Awards last year. It also just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.