Here's a list on which cities purchased the most sex toys since lock down!
- Publish date
- Friday, 11 Jun 2021, 1:35PM

Word is finally getting out, huh?
Adulttoymegastore have released some interesting stats on purchases of adult toys since the 'adult toy boom' in lock down.Â
It what seems like a booming industry, sales have increased by 48% since lock downs have eased, meaning more people are bringing it into the bedroom, whether that be solo or with partners.Â
They've even crunched the numbers to find the biggest "growers" in the sex toy market. Check out the stats below, and see where your city stacks up.
NZ’s biggest ‘growers’ in sex toy sales since COVID-19:
- Havelock North
- Cambridge
- Tauranga
- Lower Hutt
- Queenstown
- Auckland
- New Plymouth
- Christchurch
- Palmerston North
- Wellington
Cities where the most adult toys have been bought since COVID:
(Not the biggest percentage change, but the most overall sales).
- Auckland
- Christchurch
- Wellington
- Hamilton
- Tauranga
- Dunedin
- Palmerston North
- New Plymouth
- Napier
- Whangarei
- Nelson
- Queenstown
- Lower Hutt
- Havelock North
- Rotorua
- Porirua
- Cambridge
- Paraparaumu
- Levin
- Hastings
The most popular types of sex toys purchased in New Zealand:
- Clitoral toys
- Lubricant
- G-spot toys
- Rabbit vibrators
- Masturbators
Biggest sex toy purchasers by age group:
- 25-34 (28.21%) Millennials/Gen Y
- 45-54 (15.46%) Gen X
- 35-44 (15.33%) Xennials
- 65+ (14.50%) Boomers + silent gen
- 55-64 (13.45%) Boomers
- 18-24 (13.06%) Gen Z
New Zealanders aged 25-34 have purchased the most of adult toys since May 2020. The rest of the age groups are evenly spread, ranging between 13-15%. Retirees are the fourth biggest cohort for purchasing adult toys since COVID-19 lockdown restrictions eased. Generational demographic cohorts are estimations based on age groups only.Â
Um, okay grandma! Get it girl!