Harry Styles rocks kiwi designer’s look

When Harry Styles wears it, you know it’s iconic…

Harry Styles just put a London-based Kiwi fashion label firmly on the fashion map, wearing their designs in his latest music video.

The former One Direction star dropped the visuals for American Girls, with one standout look catching fans’ attention. The outfit was created by emerging label Keogh Dewar, founded by Alison Keogh, who is originally from New Zealand, and Kate Dewar (Aus). The pair met while studying at Central Saint Martins and have since built a label gaining traction on the international stage.

Known for their custom designs and growing presence in the fashion world, including features in AnOther Magazine, the duo’s work is quickly attracting global attention. Their inclusion in a Harry Styles project marks a significant step forward.

The look itself reflects Styles’ signature aesthetic: bold, playful and slightly subversive. Styled by longtime collaborator Harry Lambert, the outfit pairs sporty shorts with a layered top (a pink jersey worn beneath yellow and pale purple shirting) blending casual and formal elements in a way that feels both effortless and intentional.

It also mirrors the label’s wider design philosophy. Keogh Dewar’s collections transform familiar garments into something extraordinary, pushing fabrication and colour to new extremes while exploring the intersection between digital and physical fashion. Classic staples are reimagined through unconventional materials and striking palettes, creating pieces that blur the line between reality and illusion.

Directed by James Mackel, American Girls is the second visual from Styles’ 2026 album Kiss All The Time. Disco, Occasionally, featuring a cinematic, high-energy concept that sees him step into the role of a stunt-performing movie star.

For Keogh Dewar, the moment signals a breakthrough and highlights how Kiwi talent continues to make its mark on the global fashion stage.

Congrats Alison Keough on this huge achievement 🥳🥂

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