Do Those Insta-Famous Blue Bear Hair Vitamins Actually Work?

The latest beauty obsession has came in the form of hair vitamins that, according to the Kardashians and a wide array of other celebs, is the new way to get those luscious locks.

SugarBear Hair is marketed to produce longer, stronger and shinier locks, and comes in the form of a chewable, vegetarian, blue gummy bear. The product claims to feature 15 natural vitamins and minerals including zinc, Biotin and B-group vitamins.

However, Sydney-based nutritionist, Lyndi Cohen, doesn’t think that this product will solve your hair woes, as she said to news.com.au. “I think we’re quite obsessed with getting healthy and the idea that you could thicken your locks and get really perfect, shiny hair just by adding in a multivitamin is too good to be true.”

Three E! Style Collective editors tried them for 30 days, and this is what they had to say:

Kailey's Findings: "It's hard to take a bottle of blue gummies seriously, and it's even harder to take the website seriously. It greets you with, "Hello, my name is SugarBear. I'm a bear, who loves hair." There's a reason Goldfish crackers aren't advertised from the point of view of the cracker you're about to eat…

With much cynicism, I tried my first electric-blue bear. I chewed only to find the most delightful sweetness. Unlike other vitamins, this had no chemical aftertaste. It simply tasted like dessert.

Over the course of 30 days, I looked forward to taking two blue gummies every day, and if I skipped a day, I made sure to have four the following day. Either the timing of this SugarBear experiment coincided with a growth spurt or my hair actually grew because of the vitamins. I've been growing out a bob since November 2014 and have desperately been awaiting the day my hair officially crossed over from medium to long, and I swear it just crossed that threshold. It wasn't just me who noticed this. Several times throughout the month of SugarBear, I received comments from friends and coworkers along the lines of, 'Whoa, your hair is so long? When did it get long?'

I seriously can't tell whether it was the gummies or just good timing, but I'm still taking two SugarBearHair bites every day and the experimental 30 days has long passed."

Taylor's Findings: "I'm not going to lie: I ate the contents of two full bottles in the time span of a week and a half. I know By overdosing on gummies, I totally ruined any chance of seeing results, but what can I say? They tasted so good...I don't even care. Let's just say everyone else in the office has to keep their stash under lock and key when I'm around."

Raleigh's Findings: "By now, you know how delicious the vitamins were/are. And if it wasn't clear enough...they're delicious.

I, unlike Taylor, stuck to a strict two gummies a day diet and I can honestly say they work. It's been over 30 days now (I'm still taking them) and my hair hasn't been this healthy, shiny or thick since before I started dying my hair, which was 10+ years ago.

I, like Kailey, recently chopped off my long locks (I gave into the lob), but I'm ready for them to grow back and judging by the insane amount of baby hairs I now have, it's going to happen sooner than I thought. Bless you, tiny blue bears, bless you."