Top 10 Most Trusted Brands - 2015

Whittakers chocolate have come out on top again! 

The annual Reader's Digest survey has been going for 14 years with just over 1,200 people asked to identify the products and companies they trusted the most.

The publication's Australasian editor-in-chief, Sue Carney, said Whittaker's won the confectionery category and the most trusted brand across all categories.

"Whittaker's is the one we believe in above all others. It's the number one brand across all categories surveyed, trusted to tantalise our tastebuds - and it does," she said.


St John was New Zealand's most trusted charity. The second most trusted was the Cancer Society followed by the NZ Breast Cancer Association, Land Search & Rescue and the Red Cross.