Photos: Introducing 'Fashion Santa'

Fashion Santa is coming to town! And he's totally a SILF...hahaha

He's part of Toronto's Yorkdale Shopping Centre. To make him even better, he's raising money for sick kids. The mall will donate $1 to the SickKids Foundation for every selfie posted using the hashtag #YorkdaleFashionSanta, up to a total of $10,000.

Meanwhile, pictures of Fashion Santa, played by model Paul Mason, have been making the rounds online. Decked out in clothes available at the mall’s stores, he appears in a series of campaign images looking runway ready, with a little tongue-in-cheek humor thrown in.