So it made some sort of sense that a bigwig like Seth Rogen would sign up too.
Many believed he had after Netflix announced it had "acquired" the film star in a six-minute video that screened as soon as subscribers logged into their accounts over Easter weekend.
A press release suggested that Rogen was "considering a live-action Shrek remake, starring Rogen as both the titular character, as well as that character's love interest Fiona."
On Twitter, Netflix posted a video of Rogen reading out his contract to inter into "a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc".
"Let's do this thing," Rogen declares as he signs it.
But it was all an April Fool's Day gag in aid of an upcoming charity special Rogen is planning to screen on Netflix.
Rogen wasn't the only celebrity to prank fans on April 1, with Lindsay Lohan taking to Instagram to tell viewers she had been asked to give a commencement address at Harvard Law School.
"I'm really really honored, and I couldn't be happier. My work with Lawyer.com has finally paid off," she joked.
This article was first published on nzherald.co.nz and is republished here with permission.