Why Diet Coke Might Be Getting Discontinued

Diet Coke: you either love it, or despise it. 

But you lovers of the 'diet' friendly fizzing may not be too happy to hear that it's going out of style. 

Engagement Labs, a company that analyses consumer habits, has found that fizzy drink lovers are shifting their tastebuds to non-diet soda.

And when you stop buying something… it stops getting made. 

More and more people are becoming savvy to the fact that diet drinks don’t make you skinny at all.

Research has shown that the artificial sweeteners actually make you crave more junk food.

There’s no official word from Coca-Cola signalling the end of Diet Coke just yet - but consider this a warning...