The regions which have purchased the most sex toys since Chris Hipkins' advice for Kiwis to 'spread their legs'

Publish Date
Monday, 30 August 2021, 1:47PM

It looks like Covid-19 Response Minister Chris Hipkins’ advice for New Zealanders to “spread their legs” safely may have been taken seriously.

Adulttoymegastore sales of sexual health and wellness products, such as lubricant, condoms and sex toys, have more than doubled since Level 4 restrictions, following a similar trend to last year’s 'adult toy boom' during lockdown.

The significant increase in sales occurred within 24 hours of the announcement made by PM Jacinda Ardern that NZ would move to Alert Level 4 at 11.59pm, 17 August. 

According to Adulttoymegastore sales data comparing New Zealand sales between 17 August 2021 to 23 August 2021, product types that have seen the biggest increase since lockdown include:

  • Lubricant (467%)
  • Masturbators (450%)
  • Vibrators (225%)
  • Remote controlled/app-controlled sex toys (200%)
  • Anti-bacterial toy cleaner (186%)
  • Condoms (150%)

The regions that have seen the biggest percentage change in sales include: 

  1. Pukekohe                           160%
  2. Mount Maunganui             100%
  3. Wellington                          48%
  4. Palmerston North              41%
  5. New Plymouth                    40%
  6. Hamilton                            39%
  7. Tauranga                            30%
  8. Whangarei                          24%
  9. Upper Hutt                         24%
  10. Christchurch                       22%
  11. Auckland                             21%

Nicola Relph, Adulttoymegastore owner and operator, said, “The increase in sales is from main centres as well as from rural addresses, which tells us that people are staying home and safe while keeping their sexual wellness in mind. If it keeps people happy in their own bubbles safe and sound, that’s a good thing.”

Keep spreading your legs and not the virus New Zealand!

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