NZ’s Most Trusted Brands Revealed

Publish date: Friday, 29 Jul 2016, 12:55PM

For the fifth consecutive year, Whittaker’s has been announced New Zealand’s most trusted brand in an annual survey commissioned by Reader’s Digest.

Not only was Whittaker’s the number one brand across all categories surveyed, but the brand also won the confectionery category and was voted most iconic NZ brand.

Anyway you slice it, the chocolate world is better off for JH's birth 148 years ago. So here's a little something we're slicing up for all our wonderful staff to celebrate.

A video posted by Whittaker's Chocolate Lovers (@whittakersnz) on Jul 16, 2016 at 2:02pm PDT

The results come, not from a reader poll, but an independent, commissioned survey.

Those surveyed were asked what factors influence them to place their trust in a brand. High reputation, great customer service, reliable and cost effective, quality and innovative, promise keepers, consistent and durable (stood the test of time) were the answers.

New Zealand’s top 10 trusted brands

1. Whittaker's

2. Samsung

3. Dettol

4. Panasonic

5. Toyota

6. Dilmah

7. Sony

8. Huntley & Palmers

9. Air NZ

10. Tip Top Icecream