- Publish Date
- Wednesday, 22 January 2020, 10:35AM
We can't say no to a burger...
American fast-food chain In-N-Out Burger will hold a pop-up store in Auckland tomorrow and it could mean the chain is headed to NZ for good!
Tomorrow's one-day promotional event will run from 11am to 2pm at Portland Public House in the Auckland suburb of Kingsland.
The chain is promising to serve its popular "Animal style", "double double" and "protein style" burgers.
Retail analyst Chris Wilkinson, managing director of First Retail Group, thinks this could be a case of the company "testing the market" to see if there's enough demand to warrant a permanent store or stores.
And with a mature and established fast food market, New Zealand is no doubt an attractive market for the family-owned burger chain which has a cult-like following overseas, said Wilkinson.
This is not the first time In-N-Out Burger has held a pop-up store in this country, it has also done the same in Australia.
This article was first posted to nzherald.co.nz and republished with permission.