- Publish Date
- Thursday, 7 September 2017, 12:03PM
Red-headed lads are getting more attention from the ladies and they have Ed Sheeran to thank.
A new study has revealed that ginger guys have been getting laid way more recently, thanks to ‘the Ed Sheeran effect’.
Yup, it's a real thing.
A poll of red-headed British blokes has found that since Ed rose to fame, one in five 25 to 34-year-olds are getting more female attention.
On top of getting more bedroom action, the red heads say that they now get far fewer jokes about their hair colour and more compliments about it.
And to back it all up, even women agree that they're more open to the red heads, as when they were asked their opinions on ginger men, one in three said they had more positive perceptions about Auburn locks since Ed Sheeran propelled to fame.
One in 20 women even said that they preferred men with red hair over all other hair colours.
A spokeswoman for www.casumo.com, which commissioned the study, said: ‘It’s unsurprising that red-heads are attracting more attention now than in previous years.
‘Fiery red locks are popular among both male and female celebs with stars like Emma Stone and Isla Fisher leading the way for red-headed women.
Yeah red heads, it's your time to shine!