Filters Inspire Surge In Instagram-Themed Baby Names

More parents are naming their babies after............wait for it.................

Instagram filters.

According to the US-based BabyCenter website, the Instagram-inspired Lux is up 75 per cent in its list of most popular names for boys, while Ludwig is up 42 per cent, Amaro 26 per cent, Reyes up ten per cent, Hudson up four per cent and Kelvin up three per cent.

For the girls, Valencia, Juno and Willow — some of Instagram’s prettiest filters — had also significantly increased in popularity.

“This is the first time we’ve seen technology break through as a source of name inspiration,” Linda Murray, BabyCenter’s editor-in-chief, said in a release.

“Photo-sharing is a daily and emotional part of millennials’ lives, and those two ingredients can trigger love for a name.”

“We were a little surprised by this,” Murray told TODAY Parents.

“But there’s this beautiful thing that happens with an Instagram filter. You take these precious moments in your life and it makes them even more beautiful, it enhances them. I think people just have really warm feelings about that and these names come into their consciousness.”

The data was gathered from more than 340,000 parents in the world, it said, though the findings are unofficial.

The more traditional Sophia was the top name for girls in 2015, while Jackson topped the list of popular boy names.