Why every iPhone stock photo has the time set to 9:41am

Publish Date
Wednesday, 7 June 2017, 12:31PM
Photo / Apple.com

Photo / Apple.com

Unless you're incredibly eagle-eyed and observant, you've probably never noticed that every stock image of an iPhone, has the time set to 9.41am.

The Atlantic looked into the significance of 9.41am and why this was the time of choice. What they found was pretty cool! 

Turns out, back in January 2007, Steve Jobs announced the first iPhone at 9.42am. Little did he know that that moment would change the way we use phones forever. 

In honour of the Apple CEO’s keynote speech, the company has made it so that all their stock photos on the Apple website read 9.41am!


So there you have it, one of those facts you really didn't need to know, but you're a whole lot cooler now that you do.