The Salvation Army Turns #TheDress Into A Powerful Conversation About Domestic Violence

The black and blue/white and gold dress controversy may be old by now, but it's just been resurrected for a brand new ad campaign. The Salvation Army in South Africa is using #TheDress to bring awareness to the serious issue of domestic violence in the most brilliant way. 

Here's the tweet that launched the campaign:

Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen #blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE

— TheSalvationArmySA (@SalvationArmySA) March 6, 2015