Is Your Daily Social Media Use Higher Than the Average?

Social media swallows more than a quarter of time spent online and the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day, accounting for 28% of the total time spent on the internet.

Despite being the only major social network to see a decline in active users over the last year, Facebook remains the largest online community, as 82% of the world’s population, excluding China, have a Facebook account and four in 10 people use the platform regularly.

YouTube is the most popular, with a visitation rate eight percentage points higher than Facebook.

Because users don't need to log in, it's allowed it to “leapfrog Facebook to take first place”, with 81% of all internet users saying they have visited the website in the last month, compared to 73% who visit Facebook.

YouTube was also found to be the “coolest” social network among the teenage market, with a fifth of teenagers choosing the video platform, followed by 16% who said Instagram and 14% who voted for Facebook.

However, adults prefer Facebook, with 37% of all respondents saying it is the “coolest”, compared to 22% who picked YouTube and just 6% who selected Instagram. (So if you want to hide your stuff from mum, hide it on Instagram).

GWI surveys more than 47,000 internet users around the world in the last six week of every quarter to analyse global web trends, creating what the research company says is the “largest ongoing study into the digital consumer instigated to date.”

The GWI report stressed “the rising importance of the mobile internet”, noting that people now spend 2 hours a day browsing the web online, up from around 1 hour and 15 minutes in 2012.

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