Hugh Hefner has died aged 91

Hugh Hefner, the iconic founder of Playboy magazine has died. 

It's being stated that Hefner passed away at the Playboy Mansion, of natural causes at age 91, in a statement from Playboy Enterprises. 

Playboy magazine was founded more than 60 years ago to create a niche upscale men's magazine, combining images of nude women with in-depth articles and interviews.

This is a breaking news story - we will post more details as they come to light!