1/10 The young millionaires behind the internet sensation everyone loves to hate insist that they aren't bragging - just posting average pictures of their lives like everyone else.
"I don't think I should be judged for posting a photo like eating caviar at Claridge's in London while it's okay for someone to post a picture at McDonald's," argues 22-year-old Andrew Warren, son of a New York real estate empire, who boasts that "all his friends have money too".
2/10 Meanwhile 23-year-old trader Tomer Sror, from Israel, who has made his fortune from the stockmarket, brags: "When you are in a position that you can pretty much get anything in life, you just go for it and live life to the fullest."
And for those who mock their opulent posts - real estate developer Andreas Arnhoff, 25, from Norway, reveals one of his favourite quotes: "Have you ever met a hater doing better than you? Me neither."
3/10 Andrew Warren says: "My favourite Instagram caption would be 'Lemonade, Lemonade' or using the lemon emoji. It's when other people are jealous or 'look sour' about something we do, it's like Lemonade because they are being sour... It's basically to the people hating because now I just laugh at it." Andrew uses Instagram as an online diary of his extraordinary life. His upbringing has also meant he is relaxed around celebrities - another common feature of the rich kid account.
He said: "It doesn't really phase me. I've been around them my entire life. But laughing is the most important thing to me so I will admit I love Kris Jenner.
"I think she is so hilarious I saw her at Lance Bass' wedding in LA and then in Aspen after that and she is really funny.
"The one thing I really hate is people who judge me because you can't base someone off their Instagram account.
"A lot of the time I'm just trying to be funny because everyone who actually knows me knows I have a really good sense of humour and laugh at myself. So if someone thinks one of my Instagrams are embarrassing that's their problem because I think it's funny and it's just fun and not to take pictures so seriously.
4/10 Lana was born in London but she and her older sister Stephanie, 23, have "grown up in a global scene", and now live between Monaco, London and New York. They receive invites to "the best parties" from people they have met on their travels. They use their Instagram accounts to promote their businesses - jewellery for Lana, called Lana Scolaro Diamonds and clothes for Stephanie, 23.
5/10 "I do like to post a few pictures but I don't have as much of a fan base as my sister because she's been with so many celebrities."
"There's like one big clique which is kind of global, who travel. We go to all the most exclusive parties and clubs," said Lana. She insists the account is "a diary of photos, for memories when I want to look back at great times that I had, it's all there in one album".
6/10 Stephanie said: "I'm thinking of making my own TV show with my sister. We got approached in LA, where we have a lot of friends who are in movie production. They wanted to make a reality TV show about us." "I've given out a few pieces recently to Rihanna and some other people who are going to be seen wearing them at New York Fashion Week.
"I'm about to launch it in New York this week and I just recently went into one store in Monaco and planning to launch in Selfridge's and a few other stores in London."
7/10 The money Tomer Sror flashes on his Instagram account is his livelihood. The 26-year-old owns his own finance company and is a stock trader - a position he "never dreamed of" when he started out aged 18.
"I started working my way up and made my own money and saved enough to open my first office by the time I turned 22," he revealed.
For the first two years, he worked six days a week, leaving his home in Tel Aviv at 6.30am and returning at 8pm.
8/10 "I use Instagram to inspire and motivate people in my age and see what I achieved by hard work and a lot of ambition," he told MailOnline.
"It's funny because a lot of people could get the wrong impression about me and call me a bragger and 'show off' but the truth is that I'm not trying to make anybody jealous.
"A few days ago some guy posted a comment on my page that I'm just showing off and called me names.
"When I checked his account a day after I saw some of my pictures in his account pretending that he took them and basically 'showed them off' to his followers and got a lot of likes and positive comments and he was all proud about it!"
The Israeli-born online trader's job is so tense he says, "that taking time off from it is a big must".
9/10 Emir Badahir's name literally translates as 'prince' in Arabic and - in his own words - he certainly lives like one.
An heir to a generations-old Turkish real estate empire, the 23-year-old said: "I was born into this lifestyle, and grew up exploring only the best in reference to cars, clothing, dining, art, and travelling. "I am an avid connoisseur of the life of luxury. I love travelling, attending and collecting contemporary art and shopping. Fashion is what I was born into. The way I get dressed has no competition."
10/10 "I have so many favourite spots all around the world, pages would not be enough to type them," he said.
"I like to go to places where not everyone who has money could go to. I'd rather surround myself with intelligent, cool, and fun people rather than just wealthy ones."
Unlike many of our so-called Rich Kids of Instagram, Emir sees his followers as an audience to entertain.
In the week the application launched, he began using it as an online photo album but it grew to be a very important part of his life - and a platform to share his incredible experiences.